Online movie
success in sequential markets: Determinants of video-on-demand film success in
Korea
Despite the growing online movie market, attributes
of digital films are inadequately studied. This study analyzes theatrical and
post-theatrical determinants of film success on the video-on-demand (VOD)
market of Korea through 226 films. This study provides implications for online
movie distribution, in which theatrical performance remains critical in
increasing performance across platforms. So many people likes Korean movie,
especially in Indonesia.
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