Wednesday, 20 December 2017

Article 76 (178) Please continue to be an anime lover”: The use of defamation metaphors in Hong Kong electoral discourse

Please continue to be an anime lover”: The use of defamation metaphors in Hong Kong electoral discourse
This article explores how metaphors are deployed as a tool by politicians to create a negative political identity for their adversaries. Drawing on five televised debates from the Hong Kong Legislative Council election campaign in 2012, the present study examines the use of defamation metaphors in electoral discourse from a socio-pragmatic and cognitive perspective. Our findings not only contribute to the understanding of how metaphors are adopted as a verbal indirectness strategy to yield certain political gains, but also shed light on how politicians establish common ground with the public in the unique and unprecedented political situation of “one country, two systems” in Hong Kong.



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