Please continue to be an anime lover”: The use of defamation metaphors in
Hong Kong electoral discourse
This article explores how metaphors are deployed as
a tool by politicians to create a negative political identity for their
adversaries. Drawing on five televised debates from the Hong Kong Legislative
Council election campaign in 2012, the present study examines the use of
defamation metaphors in electoral discourse from a socio-pragmatic and
cognitive perspective. Our findings not only contribute to the understanding of
how metaphors are adopted as a verbal indirectness strategy to yield certain
political gains, but also shed light on how politicians establish common ground
with the public in the unique and unprecedented political situation of “one country,
two systems” in Hong Kong.
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