Marketing Food
and Beverages to Youth Through Sports
Food and beverage marketing has been identified as a
major driver of obesity yet sports sponsorship remains common practice and
represents millions of dollars in advertising expenditures. We reviewed the
literature about sports-related food marketing, including food and beverage
companies' use of sports sponsorships, athlete endorsements, and sports video
game. Furthermore, endorsement of unhealthy products by professional athletes
sends mixed messages; although athletes may promote physical activity, they
simultaneously encourage consumption of unhealthy products that can lead to
negative health outcomes. We argue that more athletes and sports organizations
should stop promoting unhealthy foods and beverages and work with health
experts to encourage healthy eating habits among youth.
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