From what I read the company bought the world vidio musicaly apps at a price of about 1miliar. Why do companies buy the app, because it is a trend among teenagers and swkitar 60 active users who have musicaly. From the app they can edit the videos, make funny faces, change the speed and play the vidio backward. And most importantly they want to create a 'global flatfrom' for creators and enter new markets.
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