Communication is not simply a matter of words. Face to face communication is often the best way to avoid misunderstanding. When participants observe each other, they pick up clues. In intercultural communication that may different. Even when people possess good knowledge of a share language, there is significant potential for misunderstanding.
Culture has a powerful influence on how people communicate. That is why it is important to understand how people of different cultures think and act. Some culture use the element of space to communicate. Another cause of misunderstanding is assuming that cultures are similar. Some misunderstanding are caused by ignorance of nonverbal communication cues.
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