36th free reading: brand power or brand image

A brand is a name, design, term, or symbol that identify the goods of a company or a group. A brand is to differentiate one company from another. A brand can influence consumers to choice of product. Brands are powerful to the extent that they confer high brand loyalty and strong brand associations. A strong brand can be one of company's most important assets. A company with a strong brand can more easily launch new product with the same brand name.