book's tittle : Blink
books by : Malcolm Gladwell
thick book : 316 pages
a book with the title Blink is a book about the first two seconds that can be very decisive when we observe something-two seconds that will give an understanding in the blink of an eye, formed by the choices that arise from our 'internal computer', aka the ability of the unconscious.Malcolm Gladwell calls this ability the 'Thinking Ability Without Thinking', in which instant decisions can be obtained from little information but accurate through snap judgment and thin slicing.In this book, we will see amazing examples of snap judgment and thin slicing. Artistic experts who recognize fake antiques in one look, food tasters who are able to tell which chips are manufactured and which are not; distinguish with the eyes closed, where the glass containing the pepsi and which contains the coca-cola in once sesap.The book also provides a glimpse into the dangers of making a quick conclusion: marketers can manipulate consumers' first impressions, the police could have shot dead an innocent person, electoral participants could have chosen a handsome presidential candidate, but were unable to work. this Book reveals that people who are good at making decisions are not the people who process the most information or deliberately spend longer to think, but the clever people who make the decisions are those who train themselves to perfect the art of making thin footage.Refine as few as possible the most important factors of a plethora of possibilities.
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