This article suggests that food is an important driver of
individual health, and an important subject in the research of public policy
and health interventions. This study explores basic fundamental theories about
healthy nutrition with consumers in Germany. This study aims to identify and
characterize different consumer groups using the Q methodology. Thirty German
consumers assessed statistics that represent the broad spectrum of individuals
and trust in healthy nutrition into the quasi-normal distribution. Factor
analysis identifies four main layers of healthy nutrition: (1) "Healthy
nutrients are expensive and uncomfortable", (3) "Health is everything
that makes me slim and beautiful", and (4) "Just home-made, organic,
and vegetarian food is healthy ". Consensus exists among the theories
about the question of who believes in information. These findings underscore
that certain consumer groups should be involved separately when intervening in
healthy nutrition issues.
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