Article 16 "Psychological influences of animal-themed food decorations"

Psychological influences of animal-themed food decorations

Food appearance influences the food’s perceived value. It is paradoxical that animal-shaped foods (e.g., animal crackers) are popular and widely accepted among consumers, given that foods with an animal likeness usually elicit emotional disgust and avoidance behaviors. 

      

           They  found that the perceived value of food did not improve by adding animal-themed decorations. The model analyses further confirmed that the psychological influences of animal-themed food decorations partly depended on whether the food was of animal origin or not.