Nur fatmawati
16611047
Evaliative polarity words in risky choice framing.
Asian Disease Problem, we dissected the
risky-choice framing effect by requiring each participant to provide preference
ratings for the full decision problem and also to provide attractiveness
ratings for each of the component parts.The sure-thing option and the risky
option. Consistent with previous research, more risky choices were made by
respondents receiving negatively framed versions of the decision problems than
by those receiving positively framed versions. However, different processes
were evident for those scoring high and low on numeracy. Whereas the choices of
the less numerate showed a large effect of frame above and beyond any influence
of their evaluations of the separate options, the highly numerate were almost
completely accounted for by their attractiveness ratings of the separate
options. The relative evaluative
polarity of the option. The safe option has higher evaluative polarity or the risky
option has higher evaluative
polarity, has stronger influence on the choice than the evaluative polarity of the problem the positive or the negative
meaning of the words.
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